After years of positively representing Switzerland via his sporting excellence and pleasant, down-to-earth method, Roger Federer has now change into an official model ambassador for the vacation spot.

The tennis legend is getting into right into a long-term cooperation with the Swiss nationwide tourism board, Switzerland Tourism.

The widespread objective: attracting visitors to go to Switzerland with its energising nature.


The assist is way wanted at the moment, rising from the most important tourism disaster because the WWII.

“This can be a excellent match, as a result of Switzerland and its unblemished nature have clearly contributed to Roger’s unprecedented profession,” explains Switzerland Tourism chief government, Martin Nydegger.

Communication actions will start all through the month of April with a give attention to European cities adopted by the USA and Asia Pacific.

A sequence of visuals and quick clips will showcase Federer being energized by Swiss nature.

“I’ve at all times felt, each time I step on the courtroom, I’m representing Switzerland.

“At any time when it says my title, there’s a Swiss flag subsequent to it.

“I’ve been very proud to try this for the primary 22 years I’ve been on tour, and it’ll at all times be like that.

“To hitch forces with ST now could be a logical step for me,” stated Federer.