Dubai Authorities entities, which have been named “Official Companions” of the UAE’s bid to host the 2020 World Expo, collectively highlighted as we speak the power of their shared dedication to supporting this nationwide marketing campaign to welcome the world on the eve of the fiftieth anniversary of the founding of the nation.
Reflecting the UAE’s deal with forging sustainable partnerships with each the personal and public sector because it accelerates its efforts to generate help for the Expo bid, these Dubai Authorities entities have launched a variety of initiatives to boost consciousness of the bid amongst their staff and exterior stakeholders.
Along with actively collaborating in ongoing briefing periods facilitated by the Expo 2020 bid staff, Authorities of Dubai entities are actually selling the marketing campaign internally via, for instance, the adoption of Expo collaterals resembling hyperlinks and logos, and through publication and social media updates. As nicely, Dubai Authorities departments are incorporating Expo messages of their exterior communication and straight selling it at key occasions, highlighting the strengths of the UAE’s bid to all their stakeholders.
The Greater Committee for Internet hosting the 2020 World Expo, which is overseeing the marketing campaign, provided its gratitude to Dubai Authorities employees for his or her lively engagement with the bid.
“The general public sector will proceed to play a central position in our marketing campaign to host the 2020 World Expo, so we’re particularly grateful to the Authorities of Dubai’s numerous entities for his or her shared dedication to elevating consciousness in regards to the bid and producing help for it,” stated Her Excellency Reem Al Hashimy, UAE Minister of State and the Committee’s Managing Director.
“Dubai Authorities employees continues to set new benchmarks on this regard, inspiring public-sector entities throughout the UAE to affix this nationwide marketing campaign,” Her Excellency stated. “Working along with authorities our bodies, the neighborhood and the personal sector, together with our ‘Premier Companions,’ we are going to proceed to strengthen our shared effort to welcome the world in 2020.”
Dubai, UAE, is competing in opposition to 4 different candidate cities bidding to host the 2020 World Expo, together with Ayutthaya (Thailand); Ekaterinburg (Russia); Izmir (Turkey); and Sao Paulo (Brazil).
The successful metropolis might be introduced in November 2013 following a vote by the 161 member nations of the Bureau Worldwide des Expositions – the worldwide organisation liable for overseeing the bidding, choice and organisation of World Expos.