Consistent with its imaginative and prescient to advertise Dubai as a number one vacationer vacation spot and world industrial hub, the Division of Tourism and Commerce Advertising (DTCM) was not too long ago named a lead sponsor for the UAE’s bid to host the 2020 World Expo in Dubai.
DTCM and the Expo group will work collectively to lift consciousness in regards to the nation’s bid marketing campaign by means of a collection of ongoing outreach initiatives, which embody internet hosting conventions, branding, and distributing informational brochures throughout the town.
Since 1851, World Expos have been a platform to speak the world’s most good concepts, bringing the worldwide neighborhood collectively to study, share and develop, whereas introducing vital new applied sciences and improvements. Held each 5 years, these occasions function catalysts for financial, cultural and social transformation throughout the globe.
Commenting on the potential impression of the occasion, His Excellency Khalid A. Bin Sulayem, Director Basic of DTCM, stated: “Expo 2020 can be a major addition to the town’s rising record of milestones. With our bid centered on sustainability, transport & logistics and new fashions of financial development, Expo 2020 wouldn’t solely be a significant step for the Center East, however for the entire world.”
Below the bid theme “Connecting Minds, Creating the Future,” the 2020 World Expo in Dubai can be the primary ever held within the Center East, Africa or South Asia.
His Excellency added: “Expo 2020 would entice over 20 million new guests to the nation and have Dubai on the worldwide stage as a pacesetter in sustainable improvement whereas highlighting the significance of working collectively and creating connections for a greater world.”